Meet the Team
Our success depends on the strength of our team.
RON SHEININ
Principal, Operations
Ron is responsible for leading the day-to-day operations at Modcity, driving strategic direction, and ensuring the company consistently achieves its business objectives. He provides leadership across all facets of the organization, including operational and project management, financial oversight, and marketing strategy.
With over a decade of experience in the construction industry—particularly in the custom home sector—Ron brings deep expertise in project execution and client-focused delivery.
Ron attended Ryerson University for a Bachelor of Commerce in Business Management.
Principal, Operations
E: Ron.Sheinin@modcity.ca
CRANE LIU
Principal, Construction
Crane oversees all construction activities at Modcity, ensuring projects are delivered efficiently, on time, and within budget. He is responsible for managing project schedules, directing subcontractors and superintendents, and maintaining strict adherence to quality standards and delivery timelines.
Prior to co-founding Modcity, Crane successfully owned and operated a custom home construction company for over a decade, where he delivered high-quality residential projects.
Crane holds a Bachelor’s degree in Economics from York University.
Principal, Construction
E: Crane.Liu@modcity.ca
ROHAN SADANA
Principal, Planning and Acquisition
Rohan is responsible for the entitlements and permitting process of fourplexes, in addition to financial underwriting and evaluating new acquisition opportunities.
Prior to co-founding Modcity, Rohan spent several years in various investment banking and private equity institutional roles at Desjardins Global Asset Management, BMO Capital Markets, and Alignvest Student Housing REIT.
Rohan holds a Bachelors in Business Administration with distinction from Ivey Business School at Western University.
Principal, Planning and Acquisitions
E: Rohan.Sadana@modcity.ca
YIGAL RIFKIND
General Counsel
Yigal is a legal professional with over 20 years of experience in real estate and business law. Since 2004, he has built a strong track record in real estate litigation and trial advocacy, successfully setting precedents in the Superior Court of Justice.
As General Counsel for Modcity, Yigal reviews agreements and provides legal advice to the executive team.
Yigal holds both a Jurid Doctor (JD) and LLB with distinction from Osgoode Hall Law School at York University.
TOMMY WANG
General Superintendent
As General Superintendent at Modcity, Tommy brings over 25 years of experience in the construction industry, overseeing on-site operations with a focus on efficiency, safety, and ensuring that proper execution techniques are deployed by subcontractors.
Tommy’s expertise ensures that Modcity’s projects are executed seamlessly, from construction start to substantial completion, occupancy, and the warranty period thereafter.
RICKY YIN
Site Superintendent
Ricky brings over 10 years of experience in the construction industry to his role as Site Superintendent at Modcity, with a specialization in exterior finishes and groundworks.
Ricky is instrumental in ensuring that Modcity’s projects are delivered to the highest standards of quality, safety, and efficiency.
SERENA DENG
Advisor to the Board
Serena is an Advisor to the Board and is involved in capital raising efforts, growth and strategic oversight. Serena spent several years in various investment banking and private equity roles at CIBC, BMO Capital Markets, and Oxford Properties Group.
Serena holds a Masters in Financial Economics with distinction from Rotman School of Management at University of Toronto.
